CLIMACOOL 2
× SNIPES

adidas × SNIPES  ·  Jun 26 – Aug 16
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Exclusive
SNIPES SMU Colorways
Target
Young Male Sportlife Consumer
Campaign
6 Weeks France Creator Focus
Retail
2 Weeks Top Door EU
Inspiration
Brazilian Football Culture Heritage
8
Creator Pairings
2
Key Products
52
Days Campaign
1
Shared Energy
Campaign Concept

Side by side.Split screens.

Through photo and video assets, we bring together two profiles within the same piece of content. Each execution captures them side by side in their everyday lives — using a split-screen format to showcase how they wear similar outfits in different environments.

SNIPES and adidas become the meeting point. Two regions. Two realities. One shared energy.

The visuals mirror one another, emphasising their stylistic connection despite geographical distance. In the audio layer, a phone conversation between the two protagonists as they share and reflect on their respective realities.

Football Culture

From Rioto Paris.

🇧🇷
×
🇫🇷
🇧🇷 Brazil
🇫🇷 France / EU
Creator Pairings

CreatorPairings

8 pairings — always 1× Brazil + 1× France. Combined reach >2M. Hyperlocal relevance. Football culture heritage in every frame.

kyan × enzo
···
💬
kyan × enzo ClimaCool 2 × Snipes #adidasoriginals
Kyan × Enzo
Paris × Marseille
esteban × mCZkW
···
💬
esteban × mczKW ClimaCool 2 × Snipes #adidasoriginals
Esteban × MCZkW
France × Brazil
ogdrico × djrd
···
💬
ogdrico × dj_rdazz ClimaCool 2 × Snipes #adidasoriginals
OGDrico × DJ RDazz
Brazil × France
gadouog × jeehrd
···
💬
gadouog × jeehrd ClimaCool 2 × Snipes #adidasoriginals
GadouOG × Jeehrd
France × Brazil
donsadam × dxpeviso
···
💬
donsadam × dxpeviso ClimaCool 2 × Snipes #adidasoriginals
Donsadam × Dxpeviso
France × Brazil
melwoods × djakila
···
💬
melwoods × dj_akila ClimaCool 2 × Snipes #adidasoriginals
Melwoods × DJ Akila
EU × Brazil
beeby × obrabotenome
···
💬
beeby × obrabotenome ClimaCool 2 × Snipes #adidasoriginals
Beeby × Obrabotenome
EU × Brazil
bandidoparis × saulobertoli
···
💬
bandidoparis × saulo.bertoli ClimaCool 2 × Snipes #adidasoriginals
Bandido Paris × Saulo
France × Brazil
Swipe to explore
Media Partners

MediaPartners

Moulaga Clique — France & Germany  ·  Wave FR — France  ·  Sport Life Favela — Brazil

Moulaga Clique
France · Germany
WAVE®
EU + Brazil
Sport Life Favela
Brazil 🇧🇷 👀
Before Campaign
SLF logo before
Nike logo erased. 🤯
Sport Life Favela removed their Nike branding during our campaign. That's not paid media — that's belief.
Swipe to explore
adidas × SNIPES

Product

ClimaCool 2 SMU · Head-to-toe look

LA7795
LA7794
LA2067
LA4528
adidas × SNIPES

PRODUCT

LA2067 · LA4528 · LA7794 · LA7795

LA2067
ClimaCool 2
LA4528
ClimaCool 2
LA7794
ClimaCool 2
LA7795
ClimaCool 2
Apparel Focus

APPFocus

Beautiful SMU executions — the full sportlife look, head to toe.

adidas × SNIPES

ClimaCoolJourney

2024
2025
2026
2024
2024
Relaunch · Concrete Cup Marseille
ClimaCool Relaunch
Exclusive relaunch with SNIPES
2025
2025
EU Events · Football Culture
Maroc & Frankfurt
EU football culture event series
2026
2026
Now · Jun 26 – Aug 16
France × Brazil
Football Culture
ClimaCool 2 × SNIPES

2024 → 2025 → 2026 → Stay tuned for '27.

Campaign Distribution

ChannelMix

Creator · Social
Digital
Digital · .com
Retail · Top Door EU
Channel Mix