CLIMACOOL 2
× SNIPES
adidas × SNIPES · Jun 26 to Aug 16
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Street culture no longer comes from one place.
Two different scenes, one shared drive: expressing identity through style. We're spotlighting the strong Brazilian influence on French suburban culture.
Brazilian football culture heritage flows through every frame. Two cities, one language: the game, the streets, the style.
8 creator pairings. 1× Brazil. 1× France. 2M+ combined reach.
Hyperlocal stories rooted in the communities shaping football culture, bringing the game's heritage to life in every frame.
Moulaga Clique: France & Germany · Wave FR: France · Sport Life Favela: Brazil
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LA2067 · LA4528 · LA7794 · LA7795
To continue the success story of our APP SMU's, we created matching outfits that are spot on sportlife consumer styles, ensuring a full head to toe look and a uniform for the young male consumer.
2 years ago we set out to make a statement in marketing ClimaCool and bring this concept back on stage. In 2025 we evolved the cultural storytelling and broadened the audience with an event series. Nothing short of a success story: established SNIPES as the go-to destination for the streetlife / neighbourhood consumer.
Full 360 degree channel mix: digital and social visibility via creators, top door visibility in key locations, hyperlocal extension via media partners.
