Through photo and video assets, we bring together two profiles within the same piece of content. Each execution captures them side by side in their everyday lives — using a split-screen format to showcase how they wear similar outfits in different environments.
SNIPES and adidas become the meeting point. Two regions. Two realities. One shared energy.
The visuals mirror one another, emphasising their stylistic connection despite geographical distance. In the audio layer, a phone conversation between the two protagonists as they share and reflect on their respective realities.
8 pairings — always 1× Brazil + 1× France. Combined reach >2M. Hyperlocal relevance. Football culture heritage in every frame.








Moulaga Clique — France & Germany · Wave FR — France · Sport Life Favela — Brazil
ClimaCool 2 & adidas Spacer — beautiful SMU executions with head-to-toe looks.




LA2067 · LA4528 · LA7794 · LA7795
Beautiful SMU executions — the full sportlife look, head to toe.




2024 → 2025 → 2026 → Stay tuned for '27.
SNIPES × adidas Originals