CLIMACOOL 2
× SNIPES
adidas × SNIPES · Jun 26 to Aug 16
Scroll
↓
Street culture no longer comes from one place.
Two different scenes, one shared drive: expressing identity through style.
8 pairings, always 1× Brazil + 1× France. Combined reach >2M. Hyperlocal relevance. Football culture heritage in every frame.
Moulaga Clique: France & Germany · Wave FR: France · Sport Life Favela: Brazil
.webp)
LA2067 · LA4528 · LA7794 · LA7795
To continue the success story of our APP SMU's, we created matching outfits that are spot on sportlife consumer styles, ensuring a full head to toe look and a uniform for the young male consumer.
2 years ago we set out to make a statement in marketing ClimaCool and bring this concept back on stage. In 2025 we evolved the cultural storytelling and broadened the audience with an event series.
Nothing short of a success story: established SNIPES as the go-to destination for the streetlife / neighbourhood consumer.
Full 360 degree channel mix: digital and social visibility via creators, top door visibility in key locations, hyperlocal extension via media partners.
