Through photo and video assets, we bring together two profiles within the same piece of content. Each execution captures them side by side in their everyday lives — using a split-screen format to showcase how they wear similar outfits in different environments.
SNIPES and adidas become the meeting point. Two regions. Two realities. One shared energy.
The visuals mirror one another, emphasising their stylistic connection despite geographical distance. In the audio layer, a phone conversation between the two protagonists as they share and reflect on their respective realities.
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8 creator pairings from Rio × Paris — same vibe, same culture, same energy, different places. The influence of football culture heritage flows through every frame.
Our media partners add credibility and attack competition. Sport Life Favela even deleted the Nike logo for us. (Whaaaat?! 🤯)
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Our partnership is the true home of football culture. Through our tremendous effort throughout the last two years, we built up a USP. Let's elevate it in 26!
SNIPES × adidas — The true home of football culture.
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